In the 10 years I’ve worked with agencies and brands, I’ve held many roles, from social media manager to content editor. I’ve crafted copy for some of the UK’s leading travel and food brands, written content and social strategies for a government agency and a top UK university, and managed social channels for national brands during UK-wide campaigns.

My focus is on creating an authentic and long-lasting connection between brands and their audiences through creative and emotionally driven digital storytelling.

In my most recent role as launch content editor and strategist for Creative Wales (Welsh Gov) at Orchard Media, I was tasked with writing and commissioning all web copy, alongside crafting the content and social strategies. The goal was to use a storytelling strategy to establish a young government agency with local, national and global audiences.

If you’d like to see my full portfolio, or if you’d like to discuss possible work opportunities with me, then please do get in touch. I’m always happy to chat.

Selected examples of recent work:

• Visit Wales | Cardiff Nights: Things to do on an evening out in the Welsh capital

• Teeth Magazine | Coffee & Cigarettes with My Friends: An interview with Zarah Kofler

• Creative Wales | How the PRS Foundation is supporting young Black music creators

• Creative Wales | Celebrating Wales’ global success in film and TV

• Creative Wales | Ones to watch: Meet eight top bands and artists from Wales

Previous clients include:

Creative Wales

Visit Wales

Tesco

British Airways

IAG Cargo

Mandarin Oriental

Hammerson PLC

George at Asda

Purina

Jamie Oliver Group

Visit Ireland

Freelance services I offer:

Content and copywriting. 

Content ideation and creation across web, social, email and paid media. Also available for content audits.

Editorial.

Interviews, profiles, guides and features.

Strategic direction.

Web and social strategy, TOV, and brand guidelines.