Style Seeker fashion campaign 2018
To support Hammerson’s wider campaign aimed at promoting their PLUS app shopping tool, Style Seeker.
The content had a twinning angle, which highlighted how shoppers could utilise Style Seeker – the visual search tool – to hunt down similar items of clothing to the ones they loved.
I wrote copy to accompany organic and paid social assets (Facebook, Instagram and IG stories), as well as for email. I also developed the social strategy and schedule for this and was responsible for posting content for all centres across Facebook and Instagram.
Creative talent: Zoe McConnell; Kate Van Der Hage