Art of Style fashion and beauty campaign 2018

Supporting the in-centre experiential fashion and beauty event, which showcased live shows and product displays in the style of an art exhibition.

I wrote copy for each of the participating centres’ websites, as well as organic and paid social copy to sit next to the multi-channel assets (images and videos) and emails.

I developed the social strategy for the organic content for pre, during and post event, and put together a schedule for posting across Instagram (On-feed and Stories) and Facebook. I also put together a social recommendations pack for all centres to use during their live events.

Creative talent: Zoe McConnell; Steve Neaves; Steph Wilson; Dani Guinsberg